Therefore, you have to make sure your structured snippets will make sense when displayed separately and together. Potentially, only one line may display at any time-or none at all. Regardless of how you choose to set these up, it’s important to remember that they may not display together. Neighborhoods: Manhattan, Brooklyn, Queens… Service catalog: Commercial lending, corporate law, corporate governance… Types: Aluminum, copper, stainless steel… Service catalog: PPC Management, PPC Audit… Styles: High heels, wedges, pumps… Universitiesĭegree programs: Bachelor of Arts, Bachelor of Science…Ĭourses: Intro to English, Intro to Statistics… B2Bs Here are some examples of what I came up with: Retailers This got me thinking about some of the ways we can use structured snippets on behalf of our clients-and how you might use them on behalf of your marketing team.
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Here, the advertiser has used the headings “Destinations” and “Types.” How to Use Double Structured Snippets When they do display together, here’s what they can look like: Like other ad extensions, structured snippets aren’t always eligible to show together, however, the more you provide, the better the auction is at selecting the best combination of extensions to help improve ad performance. Note that each structured snippet extension enters the ad auction individually and may show based on a number of factors. Google introduced these in 2015, allowing users to select two headers and define a list of customized values for each one.Īs Google notes, this is no guarantee that both (or either) structured snippet will display: In the past, AdWords has also occasionally introduced temporary headers for limited time events, such as Black Friday and Cyber Monday.ĭouble structured snippets are pretty much what you’d expect: two lines of structured snippets, displayed one below the other. The headers are predefined by AdWords and include: Here, the header is “Types,” and the list is “Damages from Breach of Contract, Proving Breach of Contract….” Structured snippets display underneath text ads as a header, followed by a list.
Structured snippets are a type of AdWords extension that advertisers can use to highlight their products and services. Let’s start with “single” structured snippets. Regardless, it got me thinking about the many ways marketing teams can use this feature.īut before we get into that, let’s review what these things are. Whether this is because advertisers aren’t using them or because Google is opting not to display both lines is anyone’s guess. But I didn’t give them a ton of thought and, subsequently, they didn’t stay on my radar.Ĭertainly, double structured snippets aren’t something you see every day. I remember hearing about double structured snippets when they launched at the end of 2015. How to Watch Love Island UK From Abroad.Best Mobile App Development Companies India.
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